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2026 / 2027 Quality Trusted E-Shop & 
O
2O Customer Experience Recognition 
「2026 / 27 信譽優網店認證 及 O2O 顧客體驗認證」 
Online Application




 



Scheme Recognition Sponsorship Fee Supported by HKRMA To Shopline Merchants Ranged from $1,500 - $2,000
SHOPLINE 商戶可享 HKRMA $1,500 - $2,000 贊助金額 參與三大星級「信譽優網店」/ 「O2O顧客體驗」認證.

截止日期 Deadline: 30 September, 2026
了解認證計劃詳情 Click to understand the Scheme:
>> 信譽優網店認證 
>> O2O 顧客體驗認證
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2026 O2O CXR + 2or3-Star QE-Shop.png

Company Information 公司資料

We are operating 貴公司正在經營
Your company 貴公司
Product Category 產品類別

2026 SHOPLINE 商戶專享優惠

Special Offer to 2026 SHOPLINE Merchants


SHOPLINE merchants who joined SHOPLINE 11.11campaign will enjoy the special offer of $1,500 - $2,000 HKRMA sponosorship to join the new "Quality Trusted E-Shop" 3-Star-Rating Recognitions

凡SHOPLINE商戶參與「SHOPLINE 雙11網店錦標賽」, 即可享有HKRMA $1,500 - $2,000贊助金額參與三大星級「信譽優網店」認證.


  • For 1-Star Trusted E-shop Recognition (i.e. Standard Plan), merchants will get $1,500 HKRMA sponsorship fee by paying only HK$1,000 participation fee to join (original: $2,500). No online purchase by mystery shopper involved.

    參與「一星信譽優網店」認證 (即「基本評審」) 的 SHOPLINE 商戶, 可享 $1,500 HKRMA贊助金參與, 即只需繳付$1,000 評審費用 (原價: $2,500) , 不需要神秘顧客網上購物。


  • For 2 / 3-Star Trusted E-shop Recognition (i.e. All-round Plan), merchants will get $2,000 HKRMA sponsorship fee by paying only HK$2,500 participation fee to join (original: $4,500). Online purchase by mystery shopper and shopping purchase allowance will be involved.

    參與「二 / 三星信譽優網店」(即「全面評審」) 的 SHOPLINE 商戶, 可享 $2,000 HKRMA贊助金參與, 即只需繳付$2,500 評審費用 (原價: $4,500)需要神秘顧客進行網上購物, 商戶需提供網上購物金額。


  • For those SHOPLINE merchants with physical store and target for 2 / 3-Star Trusted E-shop Recognition, who may participate "O2O Customer Experience Recognition" and get $2,000 HKRMA sponsorship fee by paying only $4,500 participation fee to join (original: $6,500) and with an opportunity to get 2 recognitions. (i.e. 2 / 3-Star Trusted E-Shop Recognition and O2O Customer Experience Recognition

    設有實體店 SHOPLINE 商戶可參與「O2O顧客體驗認證」並可享有 $2,000 HKRMA贊助金參與, 即只需繳付 $4,500 評審費用 (原價: $6,500)可有機會獲取雙重認證 (即「O2O顧客體驗認證」及「二 / 三星信譽優網店」認證)

Scheme Selection & Fee Schedule 計劃類別及費用


Click here to know more 了解更多

Our e-shop would like join the below plan 本網店選擇參加以下計劃:
A. E-Shop Standard Plan 網店基本評審 「一星信譽優網店」認證 , SHOPLINE 商戶優惠價 - HK$1,000 (原價 $2,500)
B. E-Shop All-round Plan 網店全面評審* 「二星 / 三星信譽優網店」 認證 , SHOPLINE 商戶優惠價 - HK$2,500 (原價 $4,500)
C. O2O顧客體驗認證 及 全面評審* 「二星 / 三星信譽優網店」 認證, SHOPLINE 商戶優惠價 - HK$4,500 (原價 $6,500)

*E-Shop applied All-round Plan who passed 25 e-shop prerequisites will be recognized as “TWO-Star Quality Trusted E-Shop”; while those e-shop attained 90% or above out of total score 100 (including 25 e-shop prerequisites)  would be recognized as “THREE-Star Quality Trusted E-Shop”. For those 1st time passed “TWO-Star / THREE-Star Quality Trusted E-Shop” will be eligible to join the annual award of "Quality Trusted E-Shop Award" - Gold, Silver, Bronze & Top 10 of that calendar year automatically without any charge.


網店申請「全面評審」並通過評審中的 25 個網店必備條件,則會被認證為「二星信譽優網店」,而網店獲取總分90% 或以上 (包含25個網店必備條件) ,將會被認證為 「三星信譽優網店」。兩者成功一次性通過評審,即可免費自動進入競逐HKRMA該年度獎項『信譽優網店大獎』- 金、銀、銅及十大。

Are you HKRMA Members? 是否協會會員?
Yes, Full Member 是,公司會員
No 否
Interest to join now 有興趣現成為HKRMA會員

Special HKRMA E-tailer Membership Offer to SHOPLINE merchants

SHOPLINE merchants 專享 HKRMA 網上零售商會員會籍優惠


Paid an additional amount of $680 to enjoy the 2027 No-Fakes-Pledge Membership for the term of 1 Jan - 31 Dec 2027.

只需額外繳付 $680 即可成為 2027年度正版正貨會員 (有效期為 2027.1.1 - 12.31)

(E-tailer Members refers to retailers only operate e-shop 網上零售商會員指只營運網店之零售商)​​

Our e-shop is interested to join as HKRMA e-tailer / full members 本網店有意成為 HKRMA 網上零售商會員 / 零售公司會員
Paid a total of HK$1,680 can join Quality Trusted E-Shop - Standard Plan for "ONE-Star Quality Trusted E-Shop" Recognition plus the HKRMA e-tailer membership for the year of 2027. 繳付 HK$1,680 可參與「信譽優網店 - 基本評審」獲評為「一星信譽優網店」認證, 以及HKRMA 網上零售商會員 2027年度正版正貨會員會籍
Paid a total of HK$3,180 can join Quality Trusted E-Shop - All-round Plan for "TWO-Star / THREE-Star Quality Trusted E-Shop” Recognition plus the HKRMA e-tailer membership for the year of 2027. 繳付 HK$3,180 可參與「信譽優網店 - 全面評審」獲評為「二星 / 三星信譽優網店」認證, 以及HKRMA 網上零售商會員 2027年度正版正貨會員會籍
My e-shop operated with physical stores may consider to join as HKRMA Full Members with the separate quote by HKRMA membership team. 本網店同時設有實體店, 可考慮成為 HKRMA 零售公司會員, 歡迎協會會員部可稍後聯絡跟進。

Participating E-Shop Information 參與網店資料

Does your eshop deployed any of below e-shop hosting platform? 貴公司網店是否採用以下網店平台? (Dropdown options 拉下選項)
Form of E-Shop 網店經營形式 #
Website 網站
Mobile APP 流動電話應用程式
Social Media 社交媒體
Marketplace 電子市集

# The indicated form of e-shop will be selected as the channel for assessment. The recognition logo granted is only eligible to use on the assessed e-shop channel.


# 所指示的網店經營形式將會被選擇為進行是次網店評審;通過評審獲發的認證商標只適用於是次所揀選的網店途徑。

Contact Information 聯絡資料


Contact Person 1

Contact Person 2

* Special offers may be applicable to some participating e-shop merchants, the final payment should be made according to the invoice issued by HKRMA. 參加網店或可享有報名優惠,所需繳付的費用一律以協會列出的最終發票為準。

Online Purchase and Reimbursement Arrangements for Contract Fulfillment Assessment
(Applicable to "All-round Plan" Only)
履行交易評審消費確認及報銷安排 (只適用於網店參與「全面評審」)

The Association would arrange mystery shopper to conduct online purchase at your e-shop in order to complete "Contract Fulfillment" (one of the perspectives of the assessment criteria). The online purchase and reimbursement would be arranged as follows:此計劃的其中一項評審範疇為"履行交易",協會必須安排神秘顧客於你的網店進行消費活動才可以作出此部份之評審。其消費及報銷安排如下:


Online Purchase 進行消費

  • The agreed maximum consumption amount stated below must be prepaid at the time of enrollment. 以下最高消費金額必須在報名時預先繳交。


  • The mystery shopper will conduct online purchase at your e-shop based on 95% of the agreed maximum amount or ensuring a remaining balance of no more than HK $100 (prioritizing the minimum possible balance). This amount includes delivery charges, membership registration fees, and any other mandatory charges. 神秘顧客將按商戶同意之最高消費金額的 95% 不多於 $100 購物餘額進行網上消費,以購物餘額最少為優先條件 (其金額需包括運費、會員登記費及其他不可免除的網購雜項費用)。


  • The "Contract Fulfillment" evaluation will be carried out once the transaction is completed. 神秘顧客將在完成交易後,就參與網店履行交易部份作出評審。


Reimbursement Arrangement 報銷安排

  • After the assessment, the mystery shopper will return the received goods and invoices to the Association. 神秘顧客會於評審後將所收到的貨品及付款單據交回協會。


  • A refund via crossed cheque will be issued to the merchant only if the remaining purchase balance equals or exceeds HK$100. 協會將按購物餘額等於或多於HK$100的交易個案才安排以劃線支票退回參與網店。


  • The Association will return the goods and the crossed cheque (if applicable) to the merchant via courier, with delivery costs to be paid by the recipient (freight collect). 協會將於把劃線支票 (如適用)、收到的貨品以速遞 (到付) 送到貴公司。


We confirm and agree with the above Online Purchase and Reimbursement Arrangement for Contract Fulfillment. The maximum consumption amount is: 

本公司現確定及同意此認證計劃就履行交易部份之評審所作出的消費及報銷安排,最高消費金額為:

If your e-shop participated in E-Shop recognition All-round Plan (for 2/3-Star Quality Trusted E-Shop Recognition) / O2O Customer Experience Reocogntion, please provide info on the consumption amount for mystery shopper purchase. 如貴網店參與「信譽優網店- 全面評審」(二星 / 三星信譽優網店」認證) 或「O2O顧客體驗認證」,則需要提供網上購物金額,以供神秘顧客作評審之用。

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